California Open Streets
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Longbeachize is the Long Beach local bureau of Streetsblog Los Angeles, part of the national impact journalism network. Repurposing an active lifestyle blog, City Fabrick worked with the Open Street Network [parent organization of Streetsblog Los Angeles] to develop a brand and communication platform as well as content for the initial media launch. Longbeachize employs urban lifestyle stories as well to draw in readers to learn about how the character of the physical environment influences their quality of life. City Fabrick built the Longbeachize website as well as collateral for regular events, programming and long form news arcs.